OUR STORY
MORE THAN A WAFFLE COMPANY.
Family-founded in Atlanta in 2012, Hartybake™ has grown from a single idea into North America's leading Liège waffle manufacturer, serving foodservice operators, private label brands, and retail partners across the country.
FOUNDED IN ATLANTA, 2012
Rooted in family.
Built for scale.
Our journey began with a simple idea: to share the joy of exceptional baked goods inspired by tradition and crafted with care. Rooted in family memories and European baking traditions, we set out to create something truly special: authentic Liège waffles made the right way.
Over the years, we have grown from a small team with a big vision into a leading manufacturer of Liège waffles, serving customers across the country and beyond. With a state-of-the-art facility and the ability to produce at scale, we specialize in custom formulations and private label programs, delivering high-quality products tailored to our partners’ needs.
At our core, we believe food brings people together. Each waffle we make reflects the values and traditions that continue to guide us.
“From our family to yours, crafted with tradition, delivered with precision.”
OUR FACILITY
BUILT TO PRODUCE.
DESIGNED TO SCALE.
Our Atlanta production facility was built specifically for premium Liège waffle production, blending traditional baking techniques with modern food safety standards and the capability to develop custom formulations at commercial scale.
66,000
Square feet of production & storage space
90+
SKUs produced across all formats
50 States
Distribution capability nationwide
WHAT WE STAND FOR
How we show up every day.
QUALITY WITHOUT COMPROMISE
Every waffle that leaves our facility meets the same standard, whether it's a single sample or a full production run. We don't cut corners on ingredients or process.
PARTNERS, NOT VENDORS
We build long-term relationships with our customers. When you bring us a challenge — a new product idea, a custom formulation need, a tight timeline — we show up like a partner, not a vendor.
CRAFT AT SCALE
We believe you shouldn't have to choose between artisan quality and commercial volume. Our facility and processes are designed to deliver both, consistently, at scale.
