PRODUCTS & CAPABILITIES
WAFFLES WITHOUT LIMITS
From classic Liège waffles to sandwich-ready slices and custom formulations, built for foodservice operators, private label brands, and anyone who believes the bun is overdue for a replacement.
DISTRIBUTION
Nationwide
Frozen
READY TO SHIP
Custom
FORMULATIONS
Private Label
PROGRAMS
4
WAFFLE FORMATS
Waffle Format 1
Snacking
Retail / Private Label
Foodservice
On-the-Go
Liège Waffle
✔ Ready to eat, thaw & serve
✔ Heating optional
✔ No syrup needed
✔ Variety of flavors available
PRODUCT SPECIFICATIONS
AVAILABLE SIZES:
55 g (1.94 oz) 65 g (2.29 oz)
85 g (3 oz)
FLAVORS:
Maple, Vanilla, French Toast, Blueberry, Brownie, Chocolate Chip
Custom flavors available upon request
PACK FORMATS:
8 x 5 Clear Sleeve Individually Wrapped
40ct BULK PACK 4ct Retail Carton
Custom packs available upon request
SHELF LIFE:
365 days
STORAGE:
Frozen, 0°F (-18°C) or below
ALLERGENS:
EGG, MILK, SOY, WHEAT
HEATING INSTRUCTIONS (optional)
Full spec sheets, nutritional panels, and allergen documentation available upon request.
Our flagship. We took the classic Belgian treat and pushed it further with fruit inclusions, indulgent toppings, and bold sweet and savory flavors. Ready to eat straight from the bag. No syrup. No drama.
The Waffle That Started It All!
TOASTER
Toast on a light-medium setting until warm & golden.
CONVENTIONAL OVEN
Bake at 350°F for 4-5 min until warm.
Caution: Pearl sugar within the waffle may become extremely hot when heated and can cause burns if not allowed to cool briefly before consumption.
MICROWAVE
Heat in 10-15 sec bursts until warm.
AIR FRYER
Air fry at 320°F for 3-4 min, flipping halfway.
Waffle Format 2
QSR & Fast Casual
Sandwich Builds
Grab-and-Go
High Volume
Pre-Sliced
Waffle Bun
We Slice ‘Em
You Stack ‘Em
Fully baked, pre-sliced, and sandwich-ready right out of the case, these waffle buns are the premium alternative to traditional sandwich carriers. With their signature sweet flavor and satisfying crispy texture, they elevate any sandwich build without any additional prep. Simply load, serve, and enjoy.
✔ Ready to eat, thaw & serve
✔ Heating optional
✔ No syrup needed
✔ Variety of flavors available
PRODUCT SPECIFICATIONS
AVAILABLE SIZES:
63g (2.2 oz) 80g (2.8 oz)
FLAVORS:
Maple, Vanilla, & French Toast
Custom flavors available upon request
PACK FORMATS:
8 x 5 Clear Sleeve
40ct BULK PACK
Custom packs available upon request
SHELF LIFE:
365 days
STORAGE:
Frozen, 0°F (-18°C) or below
ALLERGENS:
EGG, MILK, SOY, WHEAT
Full spec sheets, nutritional panels, and allergen documentation available upon request.
Waffle Format 3
Flat Waffle
Stack it, sauce it, smash it. Our Flat Waffles are engineered for bold builds, uniform surface, sturdier structure, and a clean profile that holds up under pressure. From overstuffed breakfast sandwiches to plated ice cream desserts, this waffle can handle it all without missing a beat.
✔ Ready to eat, thaw & serve
✔ Heating optional
✔ No syrup needed
✔ Variety of flavors available
PRODUCT SPECIFICATIONS
55g (1.94 oz) - 65g (2.29 oz)
AVAILABLE SIZES:
40g (1.41 oz) standard
FLAVORS:
Maple, Vanilla, French Toast, Blueberry, Brownie, Chocolate Chip
Custom flavors available upon request
PACK FORMATS:
Custom packs available upon request
SHELF LIFE:
365 days
STORAGE:
Frozen, 0°F (-18°C) or below
ALLERGENS:
EGG, MILK, SOY, WHEAT
Full spec sheets, nutritional panels, and allergen documentation available upon request.
Extra
Crispy!
72 ct BULK PACK
Ice Cream Builds
Breakfast Sandwiches
Desserts
Catering
Waffle Format 4
Snacking
Meal Prep / Kits
Foodservice
Bulk Ready
Minis
Small in size, big on versatility. These 18g Liège mini waffles deliver the same rich, caramelized flavor in a format built for convenience. Perfect for snack packs, meal prep kits, and high-volume foodservice, they’re ready to use straight from the case. No syrup. No extra steps. Just simple, flexible indulgence.
✔ Ready to eat, thaw & serve
✔ Bulk format for easy scaling
✔ No syrup needed
✔ Perfect for snack packs & meal kits
PRODUCT SPECIFICATIONS
AVAILABLE SIZES:
18 g (0.6 oz)
FLAVORS:
Blueberry, Birthday Cake, Chocolate Chip, Maple, Vanilla
Custom flavors available upon request
PACK FORMATS:
6.5 LB BULK PACK / ~164 Pieces
Custom packs available upon request
SHELF LIFE:
365 days
STORAGE:
Frozen, 0°F (-18°C) or below
ALLERGENS:
EGG, MILK, SOY, WHEAT
Full spec sheets, nutritional panels, and allergen documentation available upon request.
Common Questions
About Waffle
Manufacturing
Is Hartybake a contract manufacturer?
Yes. Hartybake is a contract manufacturer, also called a co-manufacturer, producing waffles to customer specification and under customer brands from our Atlanta facility. We handle formulation, production, packaging, and freight coordination. Customers range from foodservice operators and restaurant groups to retail brands running their own label.
What is the difference between private label and custom formulation?
Private label means an existing Hartybake product packed under your brand. Custom formulation means we develop a product that differs from the standard range in size, flavor, inclusion, or dough specification. Private label moves faster because the product already exists. Custom formulation takes longer because it runs through sample rounds and a line trial first.
Can Hartybake match or replicate an existing waffle product?
In many cases, yes. Customers frequently come to us with a product they already sell and want manufactured differently, at a different scale, or to a revised specification. Send the specification and a sample if you have one, and we will tell you honestly whether it is something we can run.
What is the minimum order quantity?
Orders are structured per purchase order and per SKU rather than against a single catalog minimum. The minimum depends on the format and on whether the item is running from inventory or scheduled for production, so the answer is different for a stocked sliced item than for a custom formulation. Contact the sales team with the format and volume you have in mind and we will give you the current minimum.
How is pricing structured?
Pricing is quoted per purchase order and per SKU. Each item is priced against its own production run rather than blended across a mixed load, so a quote reflects the specific format and volume you actually need, and higher volumes price better. Contact the sales team for a current quote.
Does Hartybake sell direct or through distributors?
Both. Product ships frozen from our Atlanta facility. Tell the sales team how you take delivery, whether that is into your own DC, through a broadline distributor, or direct to a single location, and we will confirm the route that fits your program.
Can Hartybake support a national rollout?
What is the lead time?
Standard lead time is 4 weeks from purchase order for items running in the production schedule. Items shipping from inventory move faster. Custom formulations require development and trial time before a commercial run can be scheduled.
Can I request a sample?
Yes. Samples are available to qualified foodservice, retail, and private label buyers. Requests go through the sales team, along with full specification sheets, nutritional panels, and allergen documentation.
How does a co-manufacturing program start?
Most programs follow the same path: a specification conversation, then a sample run, then a line trial, then commercial production. Some customers arrive with a finished recipe and others with a rough idea of a format they want to put on a menu. Both work. The specification conversation is where we establish size, flavor, packaging, and volume.
Does Hartybake sell directly to the public?
No. Hartybake is a wholesale manufacturer and sells to businesses only. We do not sell direct to consumers, do not operate a retail storefront, and do not ship individual orders. Retail shoppers looking for Liège waffles should check with the brands that carry them.
Does Hartybake produce gluten free waffles
No. We are not able to produce gluten free waffles. Our waffles contain wheat, along with egg, milk, and soy.
Is Hartybake kosher certified?
Yes. Our Atlanta facility holds Kosher certification alongside its SQF certification. Certification documentation is available on request.
What is the difference between a Liège waffle and a Brussels waffle?
A Liège waffle is made from a dense enriched yeast dough studded with pearl sugar that caramelizes on the iron, so it holds its shape and can carry a sandwich build. A Brussels waffle is made from a thin batter, is lighter and more open, and is the style most Americans picture when they hear Belgian waffle. Both are traditional Belgian styles. Hartybake has manufactured Belgian-style Liège waffles in Atlanta since 2012.
Yes. Our Atlanta facility runs production lines across 66,000 square feet and produces more than 90 SKUs. Volume ramps are planned jointly with sales and operations, so capacity is committed before a launch date is set.
WHAT MAKES US DIFFERENT
We Don't Do Catalogs.
We Do Custom.
While other manufacturers hand you a product list, we hand you a conversation. Every format we make can be adapted to your flavor, your size, your nutritional targets, and your brand, from the first sample to full production scale.
Formulation
-
Custom flavor profiles: sweet, savory, or both
-
Inclusions & finishes: fruit, chocolate, herbs, drizzles
-
Better-for-you: high-protein, vegan, keto, low-sugar
Size & Format
-
Standard (55g, 65g, 85g) or custom weights
-
Mini formats for catering and grab-and-go
-
Sliced & split configurations for sandwich builds
Brand & Packaging
-
Full private label: your brand, our waffle
-
Custom wraps, cartons & retail-ready packaging
-
Foodservice bulk and co-branded programs
THE CATALOG APPROACH
THE HARTYBAKE APPROACH
Ready to talk about what a custom program looks like for your brand?
Pick from a fixed product list
Standard sizes only
No formula flexibility
Generic packaging options
Take it or leave it
Start with your vision, we build it
Size, shape & format to spec
Full R&D formulation support
Branded & private label packaging
Samples first, then scale
FOOD SAFETY & COMPLIANCE
Built on trust. Backed by standards.
Our facility and processes are designed to meet the stringent requirements of foodservice operators, retail buyers, and private label partners. All certifications and compliance documents are available upon request.
SQF Certified
Safe Quality Food certification — the gold standard for food safety.
FDA Registered
Compliant with all applicable USDA and FDA food manufacturing standards.
Full Documentation
Allergen sheets, nutrition panels, COAs, and spec sheets on request.
HACCP Plan
Documented Hazard Analysis Critical Control Point plan covering every stage of production.
PACKAGING OPTIONS
Flexible packaging for every channel.
From bulk foodservice packs to individually wrapped retail SKUs, we offer a full range of packaging formats. Need something custom? Our team will work with you on packaging that fits your brand and operational goals.
Retail & Private Label
Printed Flow Wrap
Individually wrapped, custom-branded film built for speed and shelf visibility.
Overwrapped Caddies
Multi-packs in clear or branded film, tray-packed for club store and convenience.
Printed Cartons
Fully branded boxes in multiple formats for easy retail placement and shelf appeal.
Knockout Display Boxes
Shipper/display hybrids ideal for club and warehouse store environments.
Bulk / Foodservice
Each waffle sealed for freshness and food safety: perfect for grab-and-go and portioned programs.
Individually Wrapped (IW
TiHi: 10 x 18
Cases/Pallet: 180
Case Cube: .51
Case Dimensions
L x W x H (in):
Bulk Liner Case
Clear Overwrap Sleeve
15.875 x 12 x 4.625
Waffles packed loose in lined corrugated cases: maximum volume, minimal waste. Ideal for back-of-house operations.
Neatly stacked and sealed in clear plastic sleeves for easy handling and portion control.
PRIVATE LABEL & CUSTOM FORMULATION
Built to your spec. Branded for you.
This is where Hartybake separates from the field. While competitors offer you a catalog, we offer you a team: R&D, production, and packaging all working from your brief. Whether you're launching a new retail SKU, building a signature foodservice item, or developing a better-for-you line, we bring your vision to life from concept to shelf.
High-protein formulations
Vegan-friendly options
Keto-friendly formulations
Custom flavors & inclusions
Custom sizing & formats
Discovery Call
Formulation & Sampling
Production & Packaging
We ship to your distribution network and scale with your growth.
We learn about your product vision, volume needs, target market, and timeline.
Our R&D team develops a custom formulation. You receive samples to evaluate.
Approved formulas move into full production with your brand's packaging specs.
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Delivery & Scale
